# What’s the “elevator pitch” for our site?

## What’s the “elevator pitch” for our site?

Imagine you’ve just gotten on an elevator with a friendly stranger. You have precisely one floor to describe your community to them. What would you say? The elevator pitch is a brief sentence that describes what your site is about. Every word counts!

Once decided, it can be sliced and diced to form:

• the tagline
• the motto
• the blurb under the logo
• a convenience redirect “nickname” for the site
• perhaps eventually the domain name in some form

(Due to a variety of practical difficulties with domain names, we prefer to de-emphasize domain name selection. Most sites will retain their topic.stackexchange.com names indefinitely.)

Naming is hard — really hard. But if you can come up with a sensible elevator pitch for your community, it’s a great starting point.

For more detail see: Stack Exchange Naming for Dummies