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From the The 7 Essential Meta Questions of Every Beta:


What’s the “elevator pitch” for our site?

Imagine you’ve just gotten on an elevator with a friendly stranger. You have precisely one floor to describe your community to them. What would you say? The elevator pitch is a brief sentence that describes what your site is about. Every word counts!

Once decided, it can be sliced and diced to form:

  • the tagline
  • the motto
  • the blurb under the logo
  • a convenience redirect “nickname” for the site
  • perhaps eventually the domain name in some form

(Due to a variety of practical difficulties with domain names, we prefer to de-emphasize domain name selection. Most sites will retain their topic.stackexchange.com names indefinitely.)

Naming is hard — really hard. But if you can come up with a sensible elevator pitch for your community, it’s a great starting point.

For more detail see: Stack Exchange Naming for Dummies

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  • Tagline: Building a robot can take a village. Get your robotics questions answered at robotics.SE!
  • Motto: Building better robots, together.
  • Blurb: We're a free, community-driven Q&A resource for robotics questions that transcend individual engineering and science disciplines or are heavily influenced by their robotics-based implementation.
  • Nickname: robots
  • Domain name: positronicbrain, positron, some variant thereof.
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